Custom software development
Custom Software for Service Businesses
Bespoke web apps and business systems built around how your team actually works, owned by you, shipped in weeks.
The problem
Most service businesses run on a patchwork of paper, spreadsheets, and off-the-shelf SaaS that never quite fits. Quotes live in one place, the schedule in another, invoicing somewhere else, and the owner is the glue holding it together. It works until it doesn't: under-quoting on gut feel, double-entry, jobs and money slipping through the cracks, and no way to step back without the whole thing wobbling.
What you get
What's included
A system built around your workflow
Not a generic template you bend your business to. I map how your team actually works and build the tool to fit: quoting, jobs, scheduling, invoicing, customer records, only the parts you need.
One source of truth
Estimation through to payment in a single system, on every device. No more re-keying the same job into three places or wondering which spreadsheet is current.
Software you own
Bespoke and owned, not rented. No per-seat SaaS fees that climb forever, no vendor deciding your roadmap. The code is yours.
Supported after launch
Optional ongoing support keeps it healthy and evolving as your business grows. Treat it as a partnership, not a one-off handoff.
The outcomes
Real results from real builds
Paper to one system
Holland Decorating went from estimating jobs on gut feel and tracking everything on paper to one app covering estimation, scheduling, invoicing, and Stripe payments.
Holland Decorating
Concept to live in 2 days
A branded meeting-booking app for the Offshore Helicopter Services team, built and deployed in time for Floating Offshore Wind 2025.
Offshore Helicopter Services
A digital front door that books
Bordon Dental Centre got a professional website with treatments, transparent pricing, and online booking that builds patient confidence before the first visit.
Bordon Dental Centre
Proof
Case studies
Painting & Decorating Business Management App
A custom business management app that replaced paper, spreadsheets, and gut feel with one source of truth.
Read the case studyDental Practice Website
A patient-friendly digital front door for a local dental practice: meet the team, find a treatment, see the price, book online.
Read the case studyMeet the Team Conference App
Concept to conference floor in two days: a branded meeting-booking app for the OHS team at Floating Offshore Wind 2025.
Read the case studyIndicative pricing
What it costs
Indicative starting points to help you plan. Every engagement is fixed-price and scoped on the 30-minute call before any work begins.
The other half of what I do: Workflow Automation & AI Agents.
Conversion website
from £3,500
IndicativeBranded, fast, and built to drive bookings or enquiries.
Custom web app / business system
from £8,000
IndicativeEnd-to-end tooling built around your workflow.
Ongoing support & enhancements
from £250/month
IndicativeOptional: keep it healthy and evolving after launch.
Three-minute assessment
See how your business scores
Ten questions about how the business actually runs. You get a score, the three things most worth fixing, and an honest price range. No email needed.
Common questions
Before you book
Your turn
Tell me the messy bit
Book the 30-minute call and I'll show you what the bespoke version looks like, or send the details over and I'll come back to you.